課程大綱

課程資訊

課程名稱

國際企業經營策略
International Business Strategy

開課學期

109-2

授課對象

國際企業學研究所

授課教師

吳學良

課號

IB7018

課程識別碼

724 M0460

班次

學分

3.0

全/半年

半年

必/選修

必修

上課時間

星期四7,8,9(14:20~17:20)

上課地點

管二304

備註

先修科目 : 國際企業管理。國企所碩士班必修。
限碩士班以上
總人數上限：50人

Ceiba 課程網頁

http://ceiba.ntu.edu.tw/1092IB7018_01

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課程概述

To succeed in the future, managers must strategize for competitive advantage in the marketplace. The ways in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategy and the process of strategic management through lectures, readings, discussion and case analyses. The emphasis is on the formulation and implementation of strategy at both business and corporate levels for different types of firms across industries.

課程目標

n this course, you are required ...
1. to analyze profit potential at the industry level;
2. to assess the strength of a firm’s competitive position within a particular industry;
3. to evaluate the sustainability of a firm’s competitive advantages (if any);
4. to provide the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy;
5. to learn how to assess the appropriateness of a firm’s boundaries;
6. to determine the best way for a firm to organize itself internally in light of its strategy;

課程要求

1. Active and meaningful participation (10%)
2. Group project: Business simulation game + Strategy proposal + Final presentation (35%)
3. Preparation of HBS cases and on-time submission of write-ups (25%)
4. Thorough understanding of lectures, cases and supplementary readings for final exam (30%)
5. Preparation of HBR articles and in-class discussion.

預期每週課後學習時數

Office Hours

另約時間

指定閱讀

Hitt, Ireland & Hoskisson (2012) Strategic Management: Concepts: Competitiveness & Globalization, 9/e

參考書目

評量方式
(僅供參考)

No.	項目	百分比	說明
1.	Class participation	10%	On the individual basis
2.	Case write-ups	25%	On the group basis
3.	Final exam	30%	On the individual basis
4.	Business simulation	35%	Contest result + Final presentation

課程進度

週次	日期	單元主題
第1週		Class off
第2週		-Course orientation: What is strategy? -Capstone overview
第3週		-Industry and Competitive Analysis -Review of 1st Practice Round & Capstone results -HBS case-1: Yuan-Hon’s pricing decision
第4週		-Sources of Competitive Advantages, Value Chain -Resources and capability analysis -Review of 2nd Practice Round -HBS case-2: Ice Fili
第5週		-Strategic Innovation & Changing Paradigm of Global Competition -Review of 3rd Practice Round -HBS case-3: Hulu
第6週		Class off
第7週		-Strategy & Firm Growth -Review of 1st Competition Round
第8週		-Strategy & Vertical Integration-1 -Review of 2nd Competition Round
第9週		-Strategy & Vertical Integration-2 -Review of 3rd Competition Round -HBS case-4: Coca Cola in 2011
第10週		-Strategy & Diversification
第11週		-Strategy & Global Expansion -Review of 4th Competition Round -HBS case-5: Fujifilm
第12週		-Strategy & Organization-1 -Review of 5th Competition Round
第13週		-Strategy & Organization-2 -Review of 6th Competition Round -HBS case-6: Taiwan Cement
第14週		-Strategy & Turnaround -Review of 7th Competition Round
第15週		Strategic Simulation Plan Work Day
第16週		Final exam: Covering all lectures & HBS cases
第17週		Final presentation of Capstone game